Localization Conditions

Localization conditions let you customize checkout behavior based on the customer’s geographic market or checkout language. These are essential for international stores that serve different regions with different payment preferences.

Combining conditions

Not every condition can be combined with every other in a single rule. Payflow filters the picker automatically. See Condition Sets for details.

Shopify Market

Condition key: shopifyMarket

Checks which Shopify Market the customer is purchasing through. Markets are configured in your Shopify admin under Settings → Markets.

Operators: Is one of, Is not any of

Prefer Shopify Market over shipping country for checkout rules

Shopify Market is evaluated as soon as the customer opens checkout, before they enter an address. Shipping country is only evaluated after the address is filled in. For payment methods, renames, and other checkout customization that should apply from the very first step, Shopify Market is usually the better choice—address-based rules do not run until then, so checkout can look wrong or incomplete early on.

Use cases:

• Show region-specific payment methods (e.g. iDEAL only for Netherlands market)
• Apply different COD availability per market
• Display market-appropriate shipping options
• Rename payment methods differently per market language

Example: Show TWINT only for Switzerland market:

• Condition: Shopify Market → Is one of → Switzerland
• Action: Show TWINT (or hide TWINT when NOT Switzerland)

Example: Use different payment method names per market:

• Rule 1: Rename “Bank Transfer” → “Bankovní převod” when Shopify Market is Czech Republic
• Rule 2: Rename “Bank Transfer” → “Banküberweisung” when Shopify Market is Germany

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Checkout language

Condition key: language

Checks the language the customer is using at checkout. This is determined by the language the customer selected or the default language for their market.

Operators: Is one of, Is not any of

Payflow loads the languages available for your store; when you set this condition, choose from the dropdown—the values match Shopify checkout locale tags (IETF BCP 47), so they stay in sync with what customers actually see.

Use cases:

• Display payment instructions in the customer’s language
• Show localized shipping method names based on checkout language
• Apply rules for specific language audiences

Example: Show Czech bank transfer instructions in Czech:

• Condition: Checkout language → Is one of → cs
• Action: Show payment instructions with Czech text

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Market vs Language — which to use?

Scenario	Use
Rules based on geographic region	Shopify Market
Rules based on the language displayed	Checkout language
Store has one market per country	Either works
Store has one market for multiple languages	Language is more precise

For most stores, Shopify Market is the right choice since it maps directly to geographic regions and their associated currencies, taxes, and payment methods.

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See also

Hide payment method by country Practical examples using country and market conditions.

Shipping Address conditions Geographic conditions based on the shipping address.

Customer conditions Customer-account-based rules.